EAR PROJECT


STEP 1: Poster

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Poster1Kennedy


Poster Example 1:
The first example I found was a poster for a church group on campus. I liked this example because it only takes a simple glance to see the red cross on the poster (contrast using symbolism). The cross helps to attract the eye of the intended audience, christian students. If a christian student walked by and glanced at the cross, it is likely they would recognize it and read the poster. I also liked the organization of the information on the poster. The author used good proximity skills when they organized the information and pictures. I also like that they added a link (bottom right corner) that gives the reader the option to read more about the posters topic from an online source. This allows the author to leave some less important information off the poster and in an online article, and leave it up to the reader to access it or not.


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Poster2Kennedy

Poster Example 2:
I liked the second example because it is very neat, organized, short, and flashy. All the information, like the previous example, is located within the same proximity making it easier and quicker for a person to read. This is a good benefit for a college student because it saves them time in their busy schedules. I also like that it is colorful and flashy, which is more effective at bringing itself attention. The picture of the coffee takes up most of the poster, but does an excellent job explaining the purpose and subject of the poster. One negative thing I noticed was that their was a lack of information on the poster. More information could have fit on this poster, but was probably not necessary because the purpose (invitation to drink coffee) is simple. I also believe that too much color may draw a viewers attention from the information being presented (not in this example because the purpose allows it to be brief)


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Poster3Kennedy

Poster Example 3:
The last example I analyzed was, in my opinion, the neatest and most attractive of the three. What appealed to me the most was the crisp, and organized style of the poster. All of the pictures, text, and text boxes were perfectly aligned making the poster look neat and orderly. The text and pictures are also put in their own separate sections (proximity), making it easier for the audience to read. I also liked that the author presented an appropriate amount of information and pictures for the subject (not too little, not too much). Like the first example, this poster also gives the reader an online source to obtain more information if needed. I also like that the author did not use too many colors, but just enough to draw a readers attention.


My Example:
C: The contrast can be shown within the first heading at the top of the page ("Attention new students"). I used a bold, large, and bright font to help attract the eye of the intended reader (college students). I also used Bloomsburg's color scheme to help draw the attention of students.

R: Repetition can be seen all through the poster. The colors, fonts, and husky logos all represent repetition in my poster. The two huskies at the top of the poster by the heading are my strongest example of repetition.

A: To show alignment, I boxed all the sections so they would connect with each other to try and give the poster a crisp and clean look. I also carefully aligned the bullet information so it would be clearer for the audience to read.

P: Each section was divided and given its own section. This makes it more organized for a reader to read, and understand the information.

P: The purpose of this text is to persuade students to make healthier choices, and inform them on different good choices they could make.

A: The audience is freshman students that are not informed on the importance of making healthy choices.

G: Poster

E: By making this poster, I was engaged by the satisfaction of keeping our school healthy.


Step 2: Brochure

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Broch.1.jpg


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Broch.2.jpg


Brochure Example 1:
This example to me seems bland. The author definitely could have put more creativity into the font or colors or at least added a picture or two. Though this example is boring to the eye, the information is very clear, neat, and organized. The use of bullet points and a good application of proximity makes the information strong, and easy for the reader to comprehend. I also liked how the author used Bloomsburg colors. The audience that this brochure was intended for (Bloomsburg students or parents) can relate to these colors.


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Broch.3.jpg


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Broch.4.jpg


Brochure Example 2:
For a family member, I find this example to be appropriate. The blue color scheme makes it stick out. I also liked the big blue text box the author used to distinguished proximity and separate the information and make it stand out to show importance. Like the last example, the author used bullet points and organized the information clearly and effectively. I also like how they included good use of alignment by adding blue text boxes. It makes the look of the brochure more crisp and attractive (and maybe even a little more organized).


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Broch.5.jpg



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Brochure Example 3:
For a family member, I find this example to be appropriate. The blue color scheme makes it stick out. I also liked the big blue text box the author used to distinguished proximity and separate the information and make it stand out to show importance. Like the last example, the author used bullet points and organized the information clearly and effectively. I also like how they included good use of alignment by adding blue text boxes. It makes the look of the brochure more crisp and attractive (and maybe even a little more organized).




My Example:
C: I shown contrast in the brochure by using vibrant colors (Red, gold/yellow) and by using multiple pictures.

R: I used the same colors throughout the pamphlet to show repetition. I also used the same bullet points for each location.

A:The alignment I distinguished by adding text boxes. I also centered the quote on the recreational center page to align it with the text above it.

P: All the information and pictures are separated to their own proximity. This made the information easier to read and comprehend.

P: The purpose is for parents to inform their kids of the importance of health and fitness, and to show locations on campus that students can go to achieve good health.

A: Parents of incoming freshman.

G:Brochure

E:I am engaged because I am helping students to know how to take care of themselves on their own, before they come to college. (satisfaction)

Step 3: Letter


external image Cover-Letter-Examples-003.jpg
external image Cover-Letter-Examples-003.jpg


Letter Example 1:
In this letter, the man is contacting an employer to discuss a job position he is interested in. He is informing the employer about his strengths and abilities, and how they can be applied within the job. The thing I liked about this example is that the author kept this letter formal and informative. The purpose of this text required the author to keep it brief. I personally think the author could have used more contrast or put more work into the appeal of the letter. The letter looks bland, unorganized, and uninteresting.


external image follow_up.jpg
external image follow_up.jpg

Letter Example 2:
This example had some qualities I favored, and others I did not. What i liked most was the contrast of the author's name in the corner. If the reader is familiar with the name, they would have a good background idea on what the letter may be about. I also liked how the author used different font sizes for each section of the letter. This makes the letter look more attractive. This example is also much neater than the last example. The author of this letter also spread the sections (his name, return address, text, etc.) in their own proximity, while keeping them all in good alignment with each other. This makes the text look more organized and attractive to the viewers eye.The alignment is also pleasant for a viewers eye. What i really did not like was how the subject of the text (checking status of application), required it be brief. I think if the text were longer, the author could have added more contrast in the letter's body paragraphs.


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LetterExmple2.PNG

Letter Example 3:
The third example is in my opinion, the best of the three in terms of attractiveness and physical appeal. The author managed to keep formality and organization while making the letter look attractive and attention-getting. I liked how the name is bold like example 2. I also liked how the author used a single color (blue), to create contrast and attractiveness. I also liked how the author used bullet points in the middle. This is an organized and easy way to effectively display information.




My Example:
C: The contrast can be seen in the "Freshman 15" heading that is capitalized and bold at the beginning of the letter. I also used contrast in the places I wrote at freshman 15 so it would stand out and show the words importance.

R: I used the same font every time I wrote freshman 15. I really wanted the reader to understand the problem, so I made it stand out more heavily and more often.

A: Like the second example, I used boxes at the top (Office of University Issues) to show a better structure and aligned the text to that.

P: Proximity is shown in my example by the headings. All relevant information was put under the headings in which it best fit.

P: The purpose of this letter was to inform the University that there is an issue in weight gain on campus. Using this information, I wanted to persuade them to open an office to help students that are struggling with the Freshman 15 (weight gain).

A: The audience is a faculty member at Bloomsburg that may be able to help me get the University to fix the problem of weight gain.

G: Letter

E: I am engaged because I am trying to get the University to help students with weight gain (making the campus a better place).